Baker Hughes
Do you want to shape the global marketing strategy for cutting-edge industrial CT and radiography solutions?
Are you ready to turn complex technology into compelling market stories that drive real commercial impact?
Partner with the best
Baker Hughes stands as a leading global energy‑technology company, delivering innovative solutions that make energy safer, cleaner, and more efficient across the entire value chain. Operating in more than 120 countries, the company blends deep industrial expertise with advanced engineering and digital technologies to support energy production, transformation, and decarbonization. With over a century of heritage, Baker Hughes partners with customers in oil and gas, industrial sectors, and emerging energy markets to accelerate progress toward a more sustainable energy future.
Fuel your passion
As a Product Marketing Specialist – Radiography Systems, you will drive the visibility and commercial success of our Industrial CT and radiography solutions. You will transform complex technical innovations into compelling market stories, execute impactful product launches, and strengthen our global brand presence across digital and physical touchpoints. Working cross-functionally with Product Management, Sales, and Market Intelligence, you will ensure our solutions resonate with customers and translate into measurable business growth.
As a Product Marketing Specialist – Radiography Systems, you will be responsible for:
Developing and continuously optimizing compelling customer-facing and sales enablement materials that clearly communicate our value proposition and differentiate our solutions in the market.
Leading end-to-end product launches and go-to-market campaigns in close collaboration with Product Management and Market Intelligence.
Driving strategic planning and execution of trade shows and key customer events to maximize brand visibility, engagement, and ROI.
Managing and enhancing our digital presence, including website content, landing pages, and SEO, to increase visibility and lead conversion.
Equipping sales teams with structured tools, competitive insights, and targeted messaging to strengthen customer conversations and pipeline growth.
Ensuring consistent positioning and messaging across channels while translating complex technical content into clear, market-relevant communication.
To be successful in this role you will:
Hold a university degree in Marketing, Engineering, Business Administration or a related field.
Bring experience in B2B marketing within a manufacturing or industrial technology environment.
Demonstrate strong storytelling and communication skills, with the ability to translate complex technical concepts into clear, differentiated messaging.
Be confident working cross-functionally and briefing external agencies and internal stakeholders effectively.
Be proficient in digital marketing tools and platforms such as CMS systems, analytics dashboards, and CRM solutions (e.g., Salesforce, HubSpot).
Be fluent in English; German language skills are considered a strong advantage, and willingness to travel (~25%) is expected.
Applications from people with disabilities are welcome. Applicants with a disability are given preferential consideration in the case of equal qualifications
Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
Please discuss the flexible working patterns with the recruiter during the recruitment process.
Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
Working for you
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we must push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits
The Baker Hughes internal title for this role is: Marketing Specialist – Product MarketingAbout Us:
Join Us:
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
To apply for this job please visit careers.bakerhughes.com.
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