NNPC Ltd. pushes new frontiers with football, finance partnerships


*Musa Gusau, Ahmed Musa Kida with Bayo Ojulari

Mkpoikana Udoma

Port Harcourt — In a landmark strategic engagement, the Nigerian National Petroleum Company Limited, NNPC Ltd., is set to deepen its drive to unlock new value streams across sports and energy infrastructure, as it played host to the Nigeria Football Federation, NFF and the Ministry of Finance Incorporated, MOFI.

At the NNPC Towers in Abuja, the Board and Management of NNPC Ltd. received representatives from the Nigeria Football Federation, NFF, Nigeria Professional Football League, NPFL, and its global commercial partner, IMG, to explore avenues for elevating Nigerian football’s visibility and financial sustainability.

Speaking during the session, NNPC Ltd. Board Chairman, Musa Ahmadu Kida, praised the NFF for the Super Falcons’ record-breaking 10th Women’s Africa Cup of Nations, WAFCON, victory and underscored the need for deliberate dialogue in building long-term impact.

“We believe football is more than a game; it is a platform for unity, inspiration, and national pride,” Kida said. “Our commitment is not just to the game but to the ecosystem that powers it.”

Echoing that stance, Group Chief Executive Officer of NNPC Ltd., Engr. Bashir Bayo Ojulari, pledged the company’s readiness to support football development through partnerships that create commercial value and national goodwill. “We are not just spectators; we are enablers of systems that drive progress,” he said.

NFF President Ibrahim Musa Gusau described the visit as “a turning point in repositioning Nigerian football,” noting that the collaboration with NNPC Ltd. and IMG would help unlock the sport’s untapped potential.

IMG, a global sports management firm, made a formal presentation titled “Transforming Nigerian Football”, outlining a roadmap to commercialise the local league through brand revitalisation, broadcast strategy, and corporate partnerships.

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In a separate meeting at the NNPC Towers, Engr. Ojulari also received the CEO of MOFI, Dr. Armstrong Takang, as discussions focused on collaboration in Nigeria’s gas and power value chains.

“Our goal is clear, to align national objectives in a way that unlocks shared prosperity for both government and private sector players,” said Dr. Takang.

Both institutions agreed to explore practical steps to align investment strategies, strengthen operational synergies, and accelerate Nigeria’s transition toward energy security and economic resilience.



This article was originally posted at sweetcrudereports.com

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