Marketing Manager (Marketing / Heavy Duty Equipment / CAT / OME / Mining Equipment/ Brand Awareness) – DRC, Lubumbashi

Reference No. AR029

Marketing Manager (Marketing / Heavy Duty Equipment / CAT / OME / Mining Equipment/ Brand Awareness) – DRC, Lubumbashi

Reference Number: AR029

Job Description:

One of our clients is currently in search for a Marketing Manager to develop, implement, and manage the company’s marketing strategy to drive business growth, enhance brand visibility, and support commercial objectives. The role oversees product marketing, market research, promotional activities, team leadership, and budget management while collaborating closely with sales, communications, editorial, and distribution functions.

Responsibilities:

• Develop and execute the company’s overall marketing strategy, aligning business objectives, product growth initiatives, and market expansion plans.
• Lead product marketing activities, including product positioning, pricing, distribution strategies, promotions, and new product launches.
• Conduct market research and analyze customer trends, competitor activity, commercial performance, and emerging opportunities to guide business decisions.
• Drive digital marketing and e-commerce initiatives, utilizing web marketing tools and technologies to strengthen brand visibility and customer acquisition.
• Oversee the development and implementation of integrated marketing campaigns across multiple channels to support revenue growth and brand awareness.
• Recruit, lead, mentor, and develop the marketing team, ensuring high performance, capability growth, and alignment with business goals.
• Manage departmental budgets, monitor marketing expenditure, and provide regular reporting on campaign effectiveness and overall marketing performance.
• Build strong relationships with internal stakeholders, customers, and external partners while presenting strategic recommendations and business insights to senior management.

Requirements: Qualification and Skill

• Minimum of 5 years’ experience in a Marketing Manager role.
• Diploma of higher studies in Marketing or various certification in marketing.
• Proven experience developing and executing successful marketing strategies.
• Articulated communicator and the ability to lead
• Strong understanding of digital marketing, market research, branding, and product management.

Benefits:

• Opportunity to work with a well-established company with strong regional presence.
• On-site full-time position
• Competitive Net Salary with bonus and 35 days paid leave per year
• 4 return flight tickets per year.

Please visit www.mining-recruitment-jobs.com for more exciting opportunities.

Angelique Russell

Senior Executive Talent Consultant – arussell@camining.com

CA Mining

CA Mining will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful, however your CV will be kept on our database for any other suitable positions.